1. Executive Summary: Haunted Texas Theme Park  

 

Mission: To blend education, entertainment, and economic empowerment into an unforgettable, immersive Texas experience that celebrates its rich history, ghost tales, and local businesses. 

 

Vision: To become the top historical and supernatural attraction in Texas, preserving the past while forging a path for future generations. 

 

2. Business Objectives: Attract over 500,000 visitors in the first year. Achieve a 20% growth in visitors annually. Garner a 90%+ customer satisfaction rate. Offer a platform for at least 100 minority-owned Texan enterprises within the first year. 

 

3. Services and Attractions: Educational Zones: Covering the Battle of the Alamo, Texas Independence, Spindletop Oil Discovery, and Civil War involvement. 

 

• Entertainment Spots: Including haunted saloons, theaters, hologram concerts, thrilling rides, and historic simulations.

 

• Local Business Showcases: Promote and support minority-owned Texan businesses. 

 

• Ghost Tours & Mystery Trails: Offering guided tours and interactive experiences. 

 

4. Target Market: Tourists: Domestic and international visitors to Texas. 

 

• Schools: For field trips and educational tours. 

 

• Local Residents: Of Texas, especially those interested in history and the supernatural. 

 

• Business Enthusiasts: Those interested in supporting and learning about local Texan businesses. 

 

5. Marketing and Promotion Strategy:

Digital Campaigns: Utilize social media, PPC ads, and email marketing. 

 

• Local Partnerships: Collaborate with hotels, restaurants, and tourist agencies for package deals. 

 

• Educational Outreach: Connect with schools for special package deals for field trips. 

 

• Event Hosting: Organize seasonal events, especially around Halloween, for added attraction. 

 

6. Financial Plan: Initial Investment: $250,000,000. 

Covering land acquisition, construction, initial marketing, and operational costs. 

 

• Projected Yearly Revenue: $120,000,000 to $180,000,000. Based on ticket sales, merchandising, partnerships, and food & beverage sales. 

 

• Break-Even Point: Expected to achieve within the first 2-5 years. 

 

7. Operations and Management: Operational Hours: Open 6 days a week, from 10 AM to 10 PM. 

 

• Staffing: Including ride operators, tour guides, customer service representatives, marketing personnel, and management team.

 

• Maintenance: Regular checks on all attractions for safety and functionality. 

 

8. Growth Strategy: Year 1-2: Focus on local partnerships and establish a strong brand identity. 

 

• Year 3-4: Expand attractions based on popular demand, and introduce seasonal events. 

 

• Year 5 and beyond: Consider expansion to other locations, or introducing themed resorts/hotels on the premises. 

 

9. Conclusion: Haunted Texas promises to be a unique blend of education, entertainment, and empowerment. Through careful planning, strategic marketing, and a commitment to quality and authenticity, it aims to offer visitors a genuinely unparalleled Texas experience. Note: Specific amounts, figures, and finer details would need to be worked out based on location, research, and available resources. This plan serves as a broad blueprint to start from.